Perth Fashion Festival Program Launch 2013

First look from behind the scenes of Perth Fashion Festival’s 2013 Program Launch…

The models showcased designs by WA labels Morrison, Flannel, Zhivago , Empire Rose, Dyspnea, Steph Audino, One Fell Swoop, Wild Horses and Betty Tran.

The incredible (what I’m calling) ‘Village of The Damned’ hair was done by the ever fabulous Head Studio. The only model not wearing a wig was Jessica Maloney (far left), model muse alert! She did have a really interesting feather piece on her head though, obviously. That is not something god gave her haha. Make-up by Lauren Wood and styling by Emily Howlett who kindly let me shoot whilst putting her exceptional looks together backstage.

Last year I got a really great shot of Hannah Tatam (above) that made it to the inside cover of STM on a double page spread, so we had high expectations on ourselves this morning to capture a similarly rad shot and I feel like we did in the above. I just love it!

New face to watch, Perth Chadwick model Ebony Hunter who has just been signed to Storm Models in London and Modelwerk in Hamburg, Germany.

Robot off duty…Ali Caldwell wearing her own clothes before getting into her look

Here’s a pic PFF’s Marketing lass, Stef took of me capturing this very shot of Ali above 🙂

Blondies everywhere

Some gorgeous rings from Aspects, Kings Park and Behind The Monkey were used to accessorise the looks.

Model Dylan Cranswick checking herself in the mirror

Such an olive skinned beauty

Selfies in the mirror, as you do! I thought it was very creative of stylist Emily to use headbands the ‘wrong’ way around by attaching them to the back of some model’s heads. Very cool and robotic – the creative brief for this year’s ‘fashion moment’ as PFF Director, Mariella always calls it.

SV SELFIES in the mirror above. I love taking photos of models in mirror reflections since PFF last year at the Flannel show, it’s my new thing.

Jessie and her awesome look. How cool is the clear clutch!

After taking all my shots backstage when I tried to go back out the way I came, I realised I was locked in and the only way out was where the models were about to enter to reveal their looks on the ‘runway’. No one noticed my entrance into the speeches room held at ABC studios luckily. It’s a tough life trying to get back and front of house SV action I tell ya.

The ceiling was filled with cameras and rigged up lights at ABC studios, all you had to do was look up to realise you were not an the usual PFF fashion venue. The space was great!

It was a fab event to launch the 15th Anniversary of PFF. You can now buy tickets to each and every one of the shows online at the brand spanking new Perth Fashion Festival website! A little birdie told me the Jaime Lee show is already selling like hot cakes, so if you want to attend that show, act fast! I just happen to be producing the show also. See you there gang!