Bruug Clothing Launch


The beautiful people were out in full force last night for the launch of Bruug Clothing, a new online fashion brand designed by WA WAG, Natasha Butler. I HATE the term WAG but last night Butler proved it was something to be proud of, attracting the cream of the young, vibrant, gorgeous and enthused WA athletic crop to the Carillon City capsule event. Butler brings a fresh perspective to what my usual idea of a WAG clothing label would be like. Her collection offers a clean, simplistic, edgy and luxury-for-less feel to the WA fashion market – a well received addition indeed! If even a small percentage of her fellow WAGs (and Perth fashion punters alike) take heed of Bruug’s satorial charm, frankly, WA fashion will be better for it.

Her speech was incredibly charming. I have never cared so much about someone’s thank you’s before, her passion is palapable. Natasha credits her husband, West Cost Eagles player Sam Butler for keeping her sane throughout this journey and on reflection of the multitude of creative ideas she has had over the years, mentioned out loud, “I think this one is gonna stick babe.” Let’s hope it does because Bruug Clothing is a much-needed, affordable addition to the WA fashion industry, and thankfully it is now available online…


Natasha Butler wearing Bruug.


Viviens Model Dylann Cranswick on the cover of STM wearing Bruug.


The short-term Carillon City store launched online fashion label, Bruug Clothing last night.


The only football player in my history worth swooning over, Chris Masten.


A rather kind smile too.

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The beautiful and talented Marie Cain of Head Studio

Patterns on patterns


Butler’s sister, Brooke Leembruggen.


Caroline from Viviens Models’ wild jacket that doubles as a chic bag cover-er.


You know those terrible ‘Famous’ magazines how they say things like…LOOK “Celebrities shop at the supermarket. Celebrities eat food and walk…haha this photo makes me want to say…Beautiful people have babies too. Clearly! IMG_50455

Bruug campaign models, Larna and Samara.


A detail shot of the absolutely gorgeous Jerrie Demasi of WA Today.


And Andrea Stylist of Myer, Perth.

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The main man barber at Uncle Joe’s Barber Shop, owned by Head Studio. If you are a man, check it out!


Model legend Fabienne Vanderhaeghen with a friend from New York.

LIKE Bruug on Facebook

Visit the newly launched website to order Bruug Clothing online

OR visit the store in person for a short time only at Carillon City, Hay Street level next door to Neon Pony. Open from 10am – 5:30pm weekdays and 11am – 5pm on weekends.


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