Perth Fashion Festival Program Launch

The Perth Fashion Festival Program for 2012 was unveiled yesterday with a “fashion moment” at the State Theatre of WA held in front of the media and an intimate group of fabulously fashionable guests. The campaign was also revealed and it just so happened that the Jaime Lee dress I was wearing was one of the campaign looks. Jaime and I knew she had one piece in the campaign (this one is yet to be revealed by STM whom have exclusivity over the image), however we didn’t know about this one so it was a big surprise to walk in and be greeted by the same dress I was wearing displayed on the podium and around the room on light boxes. I was such a show pony lol.

By now I’m sure all my SV followers would know that my favourite part of any show or event is doing my mini photo shoots backstage with the models. They all now know what I am after and I get them to work extra hard to capture out-of-the-box shots in the 30 seconds we have together before a presentation. The above image is one of those moments that makes me absolutely love life and is exactly why I do this, for these moments of beauty. I got so many amazing shots of Hannah above but this one takes the cake.

Campaign Stylists Michelle Jank and Teagan Sewell did such a fabulous job styling the campaign and yesterday’s show. The trend for PFF 12? Be bold in daring hues! With PFF just around the corner I am already freaking out about the impending all-nighters that are my destiny, however there are sure to be some very exciting times ahead! Stay tuned and enjoy.

The super gorgeous girls from WA Today, way too hot to be behind the camera

The Jaime Lee dress I was wearing is part of the 2012 campaign lol, complete with Givenchy bag and styling to die for by Michelle Jank.

Claire Davies from STM took this photo for their instagram…

I instagrammed the event live yesterday so for more photos from backstage and to get an insight into another side of Style Voyeur’s world, follow me on @stylevoyeur.

Photo taken backstage by Richard Jefferson backstage before the presentation. I am never pouting in a photo again haha.

Some of the WA Designers featured in this post and showing at PFF 12 include:  Garth Cook, One Fell Swoop, Anna Excell, Morrison, Tindale, Kitty Grace, ZSADAR, Empire Rose, Ae’lkemi, Aurelio Costarella, Breathless, Nikki Loueza, Zhivago, Poppy Lissiman..

To check out the calendar, to buy tickets and for more information, visit –


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