Today I was backstage with more hats than usual on. Not only was I able to do Style Voyeur up close and personal, it is now my job to be involved. In February I started working at TPFF as the Industry Liaison and part of my role is to Produce the 2015 campaign. Today we presented that campaign via our new program to the media, alongside a fashion moment which featured designers from each of our shows at Fashion Paramount this year. The idea for today’s fashion moment was to represent the campaign brief which focused on high glamour and strength of character, primarily played out by our Festival Face, model Tiah Eckhardt – but today translated beautifully through all of our 13 models who took part in the showcase. We presented the campaign feel through the exquisite gowns each model wore and tied it all together with uniform moody hair and make-up. Each model was adorned with a custom made headpiece by Reny Kestel millinery in black worn over cascading wavy hair extensions that looked so natural it was effortlessly dramatic.
As you can see above and below, every element came together beautifully and that is in so small part thanks to the efforts of Bridget Hudson Styling, Make-up Artist Carol Mackie for MAC Cosmetics and Hair Director, Melanie at Reno’s for L’Oreal Professionnel.
For those who didn’t attend this morning, I hope this finds you well.
Keighly who is a new face from Vivien’s above looking divine in her make-up by Carol Mackie
Lilli from Scene wearing a piece by our International Designer, Phuong My. Phuong My will present a 46 piece Spring Summer 2015/16 collection exclusively to the TPFF runway in September.
Claudia wears Akira who is our national standalone designer this year, so exciting!
Laura wearing 33 Poets who will showcase as one of 3 designers in Opening Night presented by Dilettante with sunglasses and necklace from Generics
Hannah Collard backstage wearing model’s own jacket over a Jaime Lee gown. After her incredible ‘Light Magic’ show in 2013, Jaime Lee will be back on the TPFF runway in 2015 – sure to sell out fast!
Aude wears JoMay who will be part of our WA Designer Runway #1 Show at Fashion Paramount
L-R: Laura wearing 33 Poets, Keighly wears student graduate designer Rosemaree White dress, Sheridan in Empire Rose who this year has their own WA standalone show, Pip is wearing Wheels & Dollbaby which is set to be a draw-dropping closing night showcase featuring renowned Burlesque star, Dita Von Teese and finally Indiah wears Yang Li who is one of 3 designers showing at Opening Night alongside Toni Maticevski and 33 Poets thanks to Dilettante
Haylee wearing Teagan Jacobs who represents our WA Designer Runway #2 Show at Fashion Paramount with a Marni necklace from Dilettante
Waiter may I have an ipad please
Tammy wearing Ae’lkemi
Sheridan wearing a Marni necklace from Dilettante with Empire Rose jumpsuit
Kimberly wears Steph Audino with Melody (behind) also from Scene Models wears Toni Maticevski from Dilettante
TICKETS GO ON SALE 9AM WEDNESDAY 22ND JULY !!
TO BUY TICKETS TO TPFF VISIT: ticketek.com.au
Check out the new Telstra Perth Fashion Festival website: telstraperthfashionfestival.com.au
A big Thank you to Accessorise Now in Claremont, Genrics and Hunter Shoes
‘Till next time,
xxx SV xxx