Day 2 – Jaime Lee

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Ebony Hunter in the closing look posing for Thom Kerr who was shooting the lookbook backstage before the LIGHT MAGIC show last night. This is Jaime’s favourite piece of the collection and mine too!!

Last night Jaime Lee showed her collection to a stunned guest list as the models strutted the catwalk in fashion so intricately beaded, high end decorative that it indeed looked like LIGHT MAGIC on the runway. Audience members sat agasp. This was serious high end fashion with a capital F. Attendees had very high expectations of the much talked about sold out show and the collection release was highly anticipated, two years in the making – and boy did Jaime deliver! Along with my duties as Style Voyeur, I actually produced the show and am so so happy to be able to say it was a huge success! Rave reviews are flowing in as the media put their stories on the interwebs this morning and print publications surface.

A massive thank you to Rebecca Grace of Natural Art Flowers, TAB touch, Perth Fashion Festival, Tallulah Morton for coming to Perth to open our show and to Claremont Quarter for sponsoring us for the JAIME LEE LIVE campaign shoot taking place today that helped fund the show. Thanks also to Circles of Subiaco Hair who’s work you can see today, live on set! Details below.

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Jaime and Singaporean Socialite, Marie Choo

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Do dah da duh.. FASHION!

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This is an unexpected favourite of mine. Tiggy is so stunning in it! We cast her at the last minute after I saw how etherial she was at the ELLE show the other day. Good decision, check!

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Model on the rise, Jess PW backstage with our hair director, Brad Ngata from L’Oreal and below working his gold gilded magic on Gabrielle Sullivan

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A massive thank you to MAC and our make-up director, Carol Mackie for doing the most incredible show make-up

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We were so lucky with our beautiful models, so many gorgeous etherial faces. Nika Biggs here working it

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kjbkTop model Tallulah Morton who was flown in to open our show and appear in the JAIME LEE LIVE campaign shoot taking place at Claremont Quarter today. The shoot on today at CQ, next to Zimmerman is live to the public so if you’d like to see the collection up close and personal and watch Jaime Lee Major, photographer Thom Kerr and Tallulah work their magic on set in our INCREDIBLE floral set by Rebecca Grace, go there NOW!

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Bronx taking a closer look at the amazing floral set in the tech rehearsal

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The logistics involved in putting up this floral set in one day and then getting it out of the museum in 1 hour after the show, before Designer Capsule #1 was EPIC! I can’t believe we pulled it off. Thank you to everyone who helped us, especially Jaime’s strong manly friends Codie, Anthony, Lee and Liam.

WE DID IT!!!

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JAIME LEE EXHIBITION

From tomorrow until Sunday 22nd September. The LIGHT MAGIC collection will be on display outside David Jones on Level 1 of CQ

Q&A WITH THE DESIGNER

12-1pm This Sunday, 15th September – outside DJ’s Level 1

Come along and ask the designer to the stars anything you like about what it takes to be a top fashion designer.

Follow me on instagram @stylevoyeur for more action from backstage and the JAIME LEE LIVE activities, of which I am on my way to

xxxSVxxx

13-09-2013

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