The show rolled out in three separate sections representing each of the designers in tiers broken up into:
Up And Coming – Jaime Lee
Upwards and Onwards – Paper Skye and
Up Up and Away – Joveeba.
Each designer had their very own theme, models, creative brief and in Jaime Lee’s case an out of this world aesthetic transported to the runway!
All of Jaime’s prints are of her own artwork.
It appeared in our PFF 2010 Campaign with Sarah Pauley floating in the sky above the ocean holding balloons.
Jaime told me it took 5 minutes of sewing per sequin circle.
Paper Skye Spring/Summer 2010/11.
All of the models loved showing off the streamer necklaces and bracelets by the talented designer Alison Cotton behind established WA founded label Joveeba.
I thought this make-up was really cool and complimented the collection so well.
The model’s dewy complexions and the orange eye detail offset the prints and bright hues in the new Spring/Summer range from Joveeba.