Kooey International Launch

Kooey International Swimwear LaunchSunday 7/09/08


Indigenous swimwear designer label Kooey was launched on Sunday night at the Perth Convention Exhibition Centre. I had not been to the Exhibition Centre since it has opened, so on arrival I was amazed at it’s size. It is massive, almost too big. You could park the Titanic in the enterance alone for example, but if shock factor is what the architect was aiming for (and all of us Perth people know that in-fact this was the result) then he certainly got me also. As I walked the long red carpet to the ballroom I could see a huge crowd mingling on the second floor above and was almost intimidated by how many people had shown up to this much anticipated event.


On entry to the ballroom it became quite clear that the evening would be a never ending succession of ‘ohhs’ and ‘ahhhs’ and ‘wow’ as an air of excitement filled the room. The swimwear range was epic, to say the least, and my personal favourites were from the ‘red section’ at the very end of the show. Below I have included an image from the Official Perth Fashion Festival photographer Stefan Gosatti featuring Kooey exclusive model Emily Cattermole and although I have been saving many images for my Backstage/ Front Row section (due to be online tonight) I could not resist putting this one up as it was truly the most stunning look of the night.All in all the real highlight for me was the significance of support and encouragement shown for designer Joanne Pellew’s Indigenous heritage. An introduction by Dr Richard Walley OAM both in English and Noongar kicked off the event with a performance accompanied by Walley on didgaredoo and the Middar Dance Group – celebrating this world’s most ancient culture.

Emily C. opened the show followed by Brisbane born aboriginal model Samantha Harris. In my opinion these girls are two of the most interesting faces in modelling in Australia today and I assume that they are role models for many Indigenous people also.

There were many important guest speakers who shared their experiences and messages with us all through the course of the night and although this may not seem a very ‘fashion-y’ (write-up) to be sharing with you all – I was sincerely grateful to hear about their amazing work. There are not many opportunities for someone such as myself to voice their support in these causes so I am grateful – because of Kooey – to have this honour. The importance of our Indigenous community is more than glamorous to me – it is captivating!


Alister who attended the event wears Dolce and Gabbana shirt, Target vest and rings from Singapore.


The sultry Lauren Elliott rocks the red carpet in true diva style. I love the contrast between the black and the red. All we are missing is yellow for a tribute to the Aboriginal flag – could you say Elliott’s hair plays this part? I’ve said it before and I’ll say it again (maybe in a slightly different context depending on how deep you want to go) black really is the new black.



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